2015-2018

Creative Director n the cross-media rebranding / implementation process of the brand and the redesign of the online shop

MYTOYS GROUP, Berlin

ambellis
 

The women's fashion online shop ambellis, which was added in 2010, was the first expansion of the MYTOYS GROUP web shops.

 

The cross-channel reorganization of the ambellis brand as a feel-good boutique has made the brand sympathetic and approachable, while emphasizing its fashionable style expertise. The new web shop with responsive components has also made it mobile.

 

The look of the ambellis brand by 2014

 

The new conversion-driven corporate imagery of ambellis

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© 2020 Luca Iaconelli