Creative Director n the cross-media rebranding / implementation process of the brand and the redesign of the online shop
MYTOYS GROUP, Berlin
The women's fashion online shop ambellis, which was added in 2010, was the first expansion of the MYTOYS GROUP web shops.
The cross-channel reorganization of the ambellis brand as a feel-good boutique has made the brand sympathetic and approachable, while emphasizing its fashionable style expertise. The new web shop with responsive components has also made it mobile.