2009-2010
Design Director im crossmedialen Rebranding- und Implementierungsprozess der Marke
MetaDesign AG, Berlin
2009-2010
Design Director im crossmedialen Rebranding- und Implementierungsprozess der Marke
MetaDesign AG, Berlin
2009-2010
Design Director im crossmedialen Rebranding- und Implementierungsprozess der Marke
MetaDesign AG, Berlin
2009-2010
Design Director im crossmedialen Rebranding- und Implementierungsprozess der Marke
MetaDesign AG, Berlin
2008-2009
Design Director in der Weiterentwicklung und der crossmedialen Implementierung des neuen Erscheinungsbildes der Marke
MetaDesign AG, Berlin
2008-2009
Design Director in der Weiterentwicklung und der crossmedialen Implementierung des neuen Erscheinungsbildes der Marke
MetaDesign AG, Berlin
2020-2022
Creative Director in the cross-media branding process
& various communication measures
allmyhomes GmbH, Berlin
Chronicle
The prestigious editorial building in Erfurt - built in 1967 - is being revitalized by converting it into a residential property with exclusive boutique apartments and coworking space. Taking this heritage into account, an almost editorial branding was developed for Chronicle, which is strongly based on the designs and layouts of old daily newspapers. The naming also draws heavily on renowned daily newspapers from the 19th century (e.g. San Francisco Chronicle, Houston Chronicle, Chronicle Herald).
In addition to the branding, the creation of target group-oriented visualizations (exterior & interior) and numerous cross-media communication measures were conceptualized, designed and implemented.
