2007-2009

Design Director and Director Photography in the cross-media rebranding and implementation process of the brand

MetaDesign AG, Berlin

Conrad Electronic

 

The electronics good dealer Conrad Electronic is a German family 
company and was founded in Berlin in 1923.

 

The rebranding based on the new Powerhouse Technik brand idea 
has taken away the brand‘s outdated image and replaced it with a 
recognisable, concise and energetic look.

 

The look of the Conrad Electronic brand by 2007

 

The brandmovie of Conrad Electronic

 

The new shops of Conrad Electronic

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© 2020 Luca Iaconelli