2013-2014

Creative Director in the cross-media rebranding and implementation process of the brand

wirDesign GmbH, Berlin

EEW Energy from Waste
 

As a leading refuse incinerating company in Germany, the EEW Energy from Waste brand as a pure B2B brand is aimed particularly at municipalities and major industries. 

The brand was redesigned with the aim of casting off its B2B image and clearly separating itself formally from its umbrella brand e.on. The new look will now allow it to adopt an independent, self-assured and modern appearance.

 

The look of the EEW Energy from Waste brand by 2013

 

Logo animation

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© 2020 Luca Iaconelli