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The clear aim of German electricity and gas supplier eprimo is to offer 
energy at discount prices.  


The re-branding of eprimo makes the brand appear more attractive and approachable. The creation of the characters the eprimos gives abstract 
energy a face and, in a way, makes it part of the family.


The look of the eprimo brand by 2008


Brand movie eprimo


eprimo Passenger TV (Berliner Fenster)


Design Director in the continued development and cross-media implementation of the brand‘s new image 

MetaDesign AG, Berlin

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