eprimo
 

The clear aim of German electricity and gas supplier eprimo is to offer 
energy at discount prices.  

 

The re-branding of eprimo makes the brand appear more attractive and approachable. The creation of the characters the eprimos gives abstract 
energy a face and, in a way, makes it part of the family.

 

The look of the eprimo brand by 2008

 

Brand movie eprimo

 

eprimo Passenger TV (Berliner Fenster)

2008-2009

Design Director in the continued development and cross-media implementation of the brand‘s new image 

MetaDesign AG, Berlin

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© 2020 Luca Iaconelli