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Creative Director in the cross-media development and implementation process of the brand

wirDesign GmbH, Berlin


The existing corporate design of the Fressnapf brand was only further developed and optimized in an evolutionary manner, recorded through extensive documentation and newly developed in some areas.


The works listed below show some new developments and optimizations of Fressnapf's appearance, such as the new pictogram language of the brand.


The old pictogram language of the Fressnapf  brand by 2014

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