2009-2010
Design Director im crossmedialen Rebranding- und Implementierungsprozess der Marke
MetaDesign AG, Berlin
2009-2010
Design Director im crossmedialen Rebranding- und Implementierungsprozess der Marke
MetaDesign AG, Berlin
2009-2010
Design Director im crossmedialen Rebranding- und Implementierungsprozess der Marke
MetaDesign AG, Berlin
2009-2010
Design Director im crossmedialen Rebranding- und Implementierungsprozess der Marke
MetaDesign AG, Berlin
2008-2009
Design Director in der Weiterentwicklung und der crossmedialen Implementierung des neuen Erscheinungsbildes der Marke
MetaDesign AG, Berlin
2008-2009
Design Director in der Weiterentwicklung und der crossmedialen Implementierung des neuen Erscheinungsbildes der Marke
MetaDesign AG, Berlin
2020-2022
Creative Director in the cross-media branding process
& various communication measures
allmyhomes GmbH, Berlin
Mios
The brand design of Mios was intended to reach a very nature-loving and strongly family-oriented target group. Longing in front of the balcony was defined as the central idea for this property on the outskirts of Berlin and represents the starting point for the design and naming: Mios is an old German word for moss and conveys the property's proximity to nature and the Bucher Forst forest.
After a complete redesign of both the look of its brand image and
the online shop, brands4friends finally grew up and its conversion rates
were considerably increased.