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2020-2022

Creative Director in the cross-media branding process
& various communication measures 

allmyhomes GmbH, Berlin

Mios
 

The brand design of Mios was intended to reach a very nature-loving and strongly family-oriented target group. Longing in front of the balcony was defined as the central idea for this property on the outskirts of Berlin and represents the starting point for the design and naming: Mios is an old German word for moss and conveys the property's proximity to nature and the Bucher Forst forest. 

 

After a complete redesign of both the look of its brand image and 
the online shop, brands4friends finally grew up and its conversion rates 
were considerably increased.

 

The basic elements of Mios

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