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Creative Director in the successful 2014 pitch for the cross-media rebranding of the city brand

wirDesign GmbH, Berlin

Landeshauptstadt Saarbrücken

In 2014, Landeshauptstadt Saarbrücken, the state capital of the Saarland, 
also recognised the added value of strong city branding.


Its corporate design was made evolutionary, while its logo-redesign 
was enhanced to be revolutionary. The most important graphic design 
element, the blue diagonal in the logo called the Saarband, was made 
more fluid by rounding its corners and was used as the distinguishing 
design feature in the new look.


The look of the Landeshauptstadt Saarbrücken brand by 2014


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