2009-2010
Design Director im crossmedialen Rebranding- und Implementierungsprozess der Marke
MetaDesign AG, Berlin
​
​
​
2009-2010
Design Director im crossmedialen Rebranding- und Implementierungsprozess der Marke
MetaDesign AG, Berlin
​
​
​
2009-2010
Design Director im crossmedialen Rebranding- und Implementierungsprozess der Marke
MetaDesign AG, Berlin
​
​
​
2009-2010
Design Director im crossmedialen Rebranding- und Implementierungsprozess der Marke
MetaDesign AG, Berlin
​
​
​
2008-2009
Design Director in der Weiterentwicklung und der crossmedialen Implementierung des neuen Erscheinungsbildes der Marke
MetaDesign AG, Berlin
​
​
​
2008-2009
Design Director in der Weiterentwicklung und der crossmedialen Implementierung des neuen Erscheinungsbildes der Marke
MetaDesign AG, Berlin
​
​
​
2013-2014
Creative Director in the successful 2014 pitch for the cross-media rebranding of the city brand
wirDesign GmbH, Berlin
​
​
​
Landeshauptstadt Saarbrücken
In 2014, Landeshauptstadt Saarbrücken, the state capital of the Saarland,
also recognised the added value of strong city branding.
Its corporate design was made evolutionary, while its logo-redesign
was enhanced to be revolutionary. The most important graphic design
element, the blue diagonal in the logo called the Saarband, was made
more fluid by rounding its corners and was used as the distinguishing
design feature in the new look.
The look of the Landeshauptstadt Saarbrücken brand by 2014
