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2003-2006

Director of Photography and Senior Designer in the rebranding and implementation process of the brand

MetaDesign AG, Berlin

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Siemens mobile
 

In 2003 the Siemens mobile brand sought to establish itself as a benchmark in the field of mobile telephone design.

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The new claim Designed for Live was transferred in the rebranding process both in terms of design and corporate imagery. In this process, the Siemens mobile sub-brand was also dispensed with and replaced by the stronger Siemens umbrella brand.

 

The look of the Siemens mobile brand by 2003

 

Brand movie Siemens mobile

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