Director of Photography and Senior Designer in the rebranding and implementation process of the brand
MetaDesign AG, Berlin
In 2003 the Siemens mobile brand sought to establish itself as a benchmark in the field of mobile telephone design.
The new claim Designed for Live was transferred in the rebranding process both in terms of design and corporate imagery. In this process, the Siemens mobile sub-brand was also dispensed with and replaced by the stronger Siemens umbrella brand.