2015-2018

Creative Director for planning and implementation of a new corporate imagery that is true to the brand and is conversion-driven

MYTOYS GROUP, Berlin

mirapodo - the new corporate imagery
 

The mirapodo brand worked very hard to optimize and further develop the corporate imagery.

 

The shoe, with all its details and material conditions, becomes the clear protagonist of every motif in the new visual world, the seasonally different moods are emphasized by the varying lights and the product is no longer staged by artificially generated assemblies.

 

The old corporate imagery of mirapodo

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© 2020 Luca Iaconelli