Creative Director in the cross-media rebranding / implementation process of the brand and the redesign of the online shop
MYTOYS GROUP, Berlin
mirapodo, the online shoe shop, has been part of the web-shops
of the MYTOYS GROUP since 2013.
The brand‘s cross-channel repositioning emphasises its fashion
competence, has presented it as a mobile experience through the
new online shop with responsive components and has considerably
increased its conversion rates.