2015-2018

Creative Director in the cross-media rebranding / implementation process of the brand and the redesign of the online shop

MYTOYS GROUP, Berlin

mirapodo
 

mirapodo, the online shoe shop, has been part of the web-shops 
of the MYTOYS GROUP since 2013.

 

The brand‘s cross-channel repositioning emphasises its fashion 
competence, has presented it as a mobile experience through the 
new online shop with responsive components and has considerably 
increased its conversion rates.

 

The look of the mirapodo brand by 2014

 

The new conversion-driven corporate imagery of mirapodo

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