2009-2010
Design Director im crossmedialen Rebranding- und Implementierungsprozess der Marke
MetaDesign AG, Berlin
2009-2010
Design Director im crossmedialen Rebranding- und Implementierungsprozess der Marke
MetaDesign AG, Berlin
2009-2010
Design Director im crossmedialen Rebranding- und Implementierungsprozess der Marke
MetaDesign AG, Berlin
2009-2010
Design Director im crossmedialen Rebranding- und Implementierungsprozess der Marke
MetaDesign AG, Berlin
2008-2009
Design Director in der Weiterentwicklung und der crossmedialen Implementierung des neuen Erscheinungsbildes der Marke
MetaDesign AG, Berlin
2008-2009
Design Director in der Weiterentwicklung und der crossmedialen Implementierung des neuen Erscheinungsbildes der Marke
MetaDesign AG, Berlin
2015-2018
Creative Director for planning and implementation of a new corporate imagery that is true to the brand and is conversion-driven
MYTOYS GROUP, Berlin
myToys - the new corporate imagery
As the most uncoded basic element, pictures represent one of the most direct and therefore strongest means of communication in corporate design.
Up until 2014, the mytoys brand used a children's world that was clearly conceived and staged by adult people. In the new Corporate Imagery, the children can again be children and thus move around in their natural and un-staged children's world.
The old corporate imagery of myToys by 2014