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Creative Director for planning and implementation of a new corporate imagery that is true to the brand and is conversion-driven 


myToys - the new corporate imagery

As the most uncoded basic element, pictures represent one of the most direct and therefore strongest means of communication in corporate design.


Up until 2014, the mytoys brand used a children's world that was clearly conceived and staged by adult people. In the new Corporate Imagery, the children can again be children and thus move around in their natural and un-staged children's world.


The old corporate imagery of myToys by 2014

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