2015-2018

Creative Director in the cross-media rebranding / implementation process of the brand and the redesign of the online shop

MYTOYS GROUP, Berlin

myToys
 

The core brand myToys of the MYTOYS GROUP has been an online shop for toys and other products for children since 1999.

 

In 2014, the brand and the online shop were still very much in their 
initial phase with their look and function. 

 

The cross-media realignment of the brand and the complete redesign of the web-shop with responsive components, which can be transferred freely to all the Group‘s other online shops, have established the brand as an organisation that understands the world of children and considerably increased its conversion rates.

The look of the myToys brand by 2014

The new conversion-driven corporate imagery of myToys

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© 2020 Luca Iaconelli